If you’re a custom home builder struggling to clearly communicate what makes you different, I help you define it — and position it in a way your ideal buyers immediately understand.​

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With over 14 years in marketing leadership, including 8 years as a Marketing Director for a custom home builder, I understand the full lifecycle of builder marketing — from model home launches and community rollouts to digital campaigns that generate qualified leads.

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I specialize in:

• Custom home builder branding

• Website messaging and market positioning

• Buyer psychology and trust-building strategy

• Sales-aligned marketing systems

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My focus is simple: help you attract the right clients, elevate your perceived value, and build a brand that reflects the quality and craftsmanship of your work. I combine strategic clarity with strong visual identity so your marketing feels polished, professional, and built for long-term growth.​

If you care about profitability as much as visibility, I make sure your marketing supports both — because growth without margin discipline is not sustainable.​

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With more than 20 years of experience in accounting, sales, and operational analysis within the home building industry, I understand how marketing decisions directly impact margins, timelines, cash flow, and long-term scalability.

 

I’ve seen firsthand how misaligned marketing creates operational strain, and how the right strategy strengthens both sales performance and financial health.

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I specialize in:

• Marketing and sales alignment

• Lead quality over lead volume

• Performance tracking and ROI analysis

• Strategic growth planning for custom builders

 

My role is to ensure your marketing isn’t just creative — it’s commercially sound and operationally aligned. Every strategy is evaluated through the lens of cost, conversion, and measurable business impact, helping you scale with discipline, clarity, and confidence.

Thomas Aredes is a Performance Marketing Specialist with over 10 years of experience helping brands grow through data-driven, full-funnel strategies.

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He has partnered with companies across LATAM and the U.S. to design and scale high-impact digital marketing programs that drive measurable business results. His work focuses on aligning media investment with clear growth objectives.

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Thomas takes a 360° approach to performance marketing, integrating strategy, execution, and analytics to ensure media, messaging, and user experience work together as a cohesive system.

 

With expertise in paid media, funnel optimization, and performance analysis, he builds scalable frameworks that support sustainable growth and long-term brand success.

Carmina Varas Barron is a marketing and sales professional with a background in International Relations and a minor in Marketing, blending strategic thinking with creative execution.

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As a Social Media Specialist at Glue Branding, she supports brand growth through content creation, graphic design, lead generation, and sales support. With over three years of experience across sales and digital marketing, she connects business goals with clear, compelling brand communication.

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Carmina specializes in turning ideas into engaging visuals and campaigns that resonate with the right audiences. She brings consistency, structure, and strong brand voice to everything she builds, working seamlessly with both creative and commercial teams in fast-paced environments.

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Passionate about brand strategy and long-term growth, she believes marketing should feel purposeful, human, and aligned with real business objectives.